Improving Furniture Logistics: Where to Start?
Scott Hothem • July 16, 2014
Congratulations! You have just been hired as the Senior Vice President of a major furniture manufacturer. The first task at hand is to tighten all logistics operations. A report on your desk lists the three initiatives as: reduce costs, decrease damaged products, and increase customer satisfaction. Essentially, you need to overhaul the entire logistics function of this furniture manufacturer. Distribution and transportation has never been your specialty, so where do you begin?
Managing the complexity of furniture distribution can be overwhelming. In an effort to keep your sanity, you take a step back and review the basics of furniture logistics:
- Furniture should not be treated or packaged like other goods. Other products tend to damage it, so it should be shipped with other furniture
- Furniture requires specialized, manual handling as mechanical equipment is more likely to damage it.
- Container loading strategies create interlocking sections to enable stability and accommodate multiple stops. (In the logistics industry, this is called “filling the cube”.)
- Furniture has inherent flaws. As the “touches” increase, so does the damage.
The basics of furniture logistics have not changed, but consumer demand and expectation has shifted over time. The days of investing in a piece of furniture that will be passed down for generations are vanishing. Most shoppers are buying only one piece at a time, as opposed to buying an entire room. As a result, online purchases have increased dramatically over the last several years. According to reports, 2013 online furniture sales revenue reached $9.0 billion, a growth of 10.4% from the previous year. For the furniture industry, this is both a blessing and a curse, as e-commerce has trained consumers to expect fast delivery.
In order to satisfy the challenges of your new job and meet consumer demand, you must focus on a few key sectors.
- Collaborate With Partners – It’s critical that you take a look at the entire supply chain and evaluate everything. Identifying the collaborative partners who are interested in developing customized solutions for your company is a great start in helping you achieve your supply chain goals.
- Evaluate Sources of Damages – Damages are the number one headache in furniture distribution. One of the main causes of damaged furniture is poor packaging. Take a hard look at the current packaging system. One scratch on a delicate piece of furniture can create a negative ripple in both your supply chain and company image. Once furniture is damaged, it is costly to repair, and it cannot re-enter the new product stream. Furthermore, if not caught within the supply chain process, damaged products delivered to the customer will create adverse feelings towards your company. In an effort to minimize these situations, it is wise to invest more resources in a customized packaging solution. In the long run, you will save your company time and money.
- Current Distribution Strategy – The two main options for delivery are direct to store (Full Truck Load -TL) and consolidated delivery (Less Than Truck Load-LTL). The consolidated delivery option is a more expensive option, and it has a higher likelihood of delivering damaged furniture. However, in order to qualify for a direct to store option, you must have enough volume to merit the full shipment. Developing a strategy that balances cost, delivery time and minimizes damage can help increase efficiencies for your company.
- Visibility – This is a challenge for most furniture companies today. By investing in visibility technology, everyone involved in the supply chain, including the end-user, benefit greatly. For your company, information can be the difference between maintaining a relationship and losing the business. For the customer, these transparent tools provide real time information, so they are not left guessing about when their shipment will arrive. These same tools can also help furniture companies forecast and plan for future changes within the industry. By having the technology in place, you will provide your company with the flexibility needed to remain relevant in the industry.
Effectively managing the supply chain of a major furniture manufacturer is a challenge for even the most experienced executive. The key to initiating change is to have a basic understanding of the distinctive components of the furniture industry. By taking a closer look at the aforementioned four areas within your current supply chain, you will be one step closer to resolving the initiatives assigned to you.
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Your ecommerce business is thriving. Orders are flowing in through your Shopify store, Amazon sales continue to climb, and then it happens—you land your biggest opportunity yet: a purchase order from a major retailer like Walmart, Target, or Costco. It's the kind of milestone every growing brand works toward. But for many businesses, it's also where fulfillment becomes significantly more complicated. Suddenly, you're managing multiple sales channels, each with its own shipping requirements, inventory demands, compliance standards, and customer expectations. What worked when you were shipping directly to consumers may no longer be enough to support retail distribution. This is where omnichannel fulfillment becomes essential. In the first episode of Inside Barrett with Faith Artieda , Barrett's Senior Vice President of Customer Solutions, Scott Hothem , explained that omnichannel fulfillment isn't simply about shipping products through multiple channels—it's about having the operational expertise to manage every channel successfully while maintaining a consistent customer experience. More Than Shipping Orders Many people assume omnichannel fulfillment simply means offering multiple ways for customers to buy products. While that's true from the consumer's perspective, the logistics behind those purchases are entirely different. A customer placing an order on your website expects fast, accurate delivery to their front door. That order may include just one or two items that need to be individually picked, packed, and shipped. A retailer, on the other hand, might place a purchase order for thousands of units. Those shipments often require palletization, retailer-specific labels, advance shipment notifications (ASNs), routing guide compliance, scheduled delivery appointments, and strict packaging requirements. Missing even one requirement can result in costly chargebacks or delayed deliveries. "The channels are very, very different," Scott explained during the interview. "How you manage inventory is different. Those retailers often want unique SKUs that you don't sell on your primary direct-to-consumer website." Although both orders originate from the same inventory, they require completely different operational workflows. Growth Creates Complexity For many brands, expanding into retail feels like the natural next step—but it also introduces new challenges. Inventory must remain synchronized across every sales channel. Technology systems need to communicate seamlessly. Customer expectations continue to rise, and retailers demand near-perfect compliance. Without the right fulfillment strategy, brands can quickly become overwhelmed. That's why Scott believes the role of a 3PL extends far beyond storing inventory and shipping packages. At Barrett, the goal is to help brands navigate these transitions before they become problems. Whether a company is launching its first retail partnership or rapidly scaling its ecommerce business, Barrett works alongside customers to build fulfillment solutions that evolve with their growth—not solutions they'll outgrow in a year or two. As Scott put it during the interview, Barrett strives to become a brand's " forever 3PL " by supporting customers through every stage of their journey. Omnichannel Is About Visibility, Flexibility, and Partnership Successful omnichannel fulfillment requires much more than warehouse capacity. It depends on real-time inventory visibility, seamless technology integrations, retail compliance expertise, transportation management, and a fulfillment operation capable of adapting as customer demand changes. It also requires a logistics partner that understands your business well enough to anticipate challenges before they impact your customers. That's the approach Barrett has taken for more than 80 years. Rather than offering a one-size-fits-all fulfillment model, Barrett designs customized omnichannel solutions that allow brands to manage direct-to-consumer, wholesale, marketplace, and retail fulfillment through a single, integrated operation. With expertise in retail compliance, transportation management, value-added services, and advanced warehouse technology, Barrett helps brands simplify complex supply chains while preparing for future growth. Looking Ahead Today's consumers don't think about fulfillment channels—they simply expect their orders to arrive on time, regardless of where they made the purchase. For brands, meeting those expectations requires more than great products. It requires a fulfillment strategy built to support every channel, every customer, and every stage of growth. As Scott shared in Inside Barrett , the right 3PL doesn't just help you fulfill today's orders. It helps prepare your business for tomorrow's opportunities. And that's what omnichannel fulfillment is really all about.
Switching third-party logistics (3PL) providers isn't a decision most businesses take lightly. It requires time, planning, and trust. But staying with the wrong partner can cost even more—through missed shipments, unhappy customers, and lost opportunities for growth. So how do you know when it's time to make a change? One of the biggest signs is when your 3PL starts holding your business back instead of helping it move forward. Maybe customer service has become difficult to reach, order accuracy has declined, or you're constantly following up on issues that should have been resolved proactively. Your fulfillment partner should give you confidence, not create more work for your team. 锘� Growth is another common reason brands switch providers. A 3PL that worked well when you were shipping a few hundred orders each week may not have the systems, technology, or expertise to support new retail partnerships, higher order volumes, or omnichannel fulfillment. As your business evolves, your logistics partner should evolve with it. It's also worth evaluating how your 3PL approaches the relationship. Do they take the time to understand your goals and recommend improvements, or are they simply processing orders? The best providers act as an extension of your business, offering strategic guidance, transparent communication, and solutions designed to support long-term success. At 黑料网911, we believe a successful partnership starts long before the first shipment leaves the warehouse. That's why we invest time upfront to understand each customer's business, design a customized fulfillment strategy, and build solutions that can scale as your company grows. Rather than focusing on short-term transactions, our goal is to become a long-term logistics partner that supports your business through every stage of growth. If your current 3PL is creating more challenges than solutions, it may be time to ask whether they're still the right fit. The best fulfillment partner isn't just the one that ships your orders—it's the one that helps your business grow with confidence.
